3 Ways We Can Get Started Together
1. Start Listening!
Join me every week for the Going Solopreneur podcast where I teach you everything you need to know about creating sustainable success as a solopreneur. You don’t have to go it alone!
2. Start Building Your Brand!
Just sign up to get daily emails with simple, actionable brand-building steps to take each day. In just three weeks time you'll be well on your way to building a more profitable, more sustainable, more remarkable brand!
3. Attract Better Customers!
Most solopreneurs fail because they don't know how to attract the right customers! In this FREE guide, you'll learn 40 proven ways you can boost your brand and attract better customers starting today!
Who is Patrick McGilvray?
After 16 years of working in an unfulfilling corporate job, I realized I wanted more. I wanted to love my work, but I was stuck and afraid to take action.
In 2013, I completed my first IRONMAN triathlon. When I crossed that finish line I realized for the first time in my life that I could do anything! So I took the leap and started my own business.
Since then, I’ve built two successful businesses myself and helped scores of others to do the same. I created The Brand Sketch to teach you everything I’ve learned about pushing through the fear and the challenges to build a successful, sustainable business.
Whether you're just getting started or you've been in business a while, I'll help you get and keep going as a solopreneur.
You don't have to go it alone!
Recent Going Solopreneur Podcast Episodes
Are You Charging What You’re Worth?
Most solopreneurs undervalue their worth. They don’t think they can charge a lot of money for the work they do. They feel like if they charge more, people won’t be able to afford them, people will stop coming to them for help, and their business will fail. Today, I want to dispel this myth once and for all. I want to talk about WHY we undervalue ourselves and the underlying mindset that’s actually causing this misbelief. I also want to show you how charging more for what you do won’t actually hurt your business at all. It can actually transform your entire business and your life in a very good way.
Should You Have Multiple Customer Avatars?
Whenever I work with clients and we start getting into defining their ideal client or their customer avatar, this question comes up: should I have just one customer avatar, or should I have multiple customer avatars? And the answer is…it depends! There are a few situations when you would definitely want to create multiple customer avatars. Today, I’ll walk you through a few scenarios where you’d want to create multiple customer avatars and give you some cool tips for defining your customer avatar.
3 Powerful Goal-Setting Tips to Help You Lock In Success
As a solopreneur, setting powerful goals is one of the most important things you can do to grow your business. You’ve probably heard of S.M.A.R.T goals – goals that are Simple, Measurable, Attainable, Relevant, and Time-bound. Setting S.M.A.R.T goals is great, but if you want to 10x your results, check out these 3 very powerful goal-setting tips that will help you virtually lock in success.
As a Solopreneur, Everything You Do Is Selling and Marketing
In this episode of the podcast, I dive into a topic that makes a lot of solopreneurs uncomfortable – selling and marketing. Why does selling make some people so uncomfortable? What do you think of when you hear the word “marketer”? How can you change your whole outlook on sales and marketing? I discuss all that and more on this week’s episode of Going Solopreneur.
Should You Trademark Your Business, Product, or Service?
Today I’m answering a listener question in an EPIC way! Elisabeth asked a great question about trademarking her business and/or services. I’ve got an actual lawyer on the podcast today to answer this question. Joe Burns is here to discuss all things trademark. What is a trademark, when should you use a trademark, how do you get a trademark, what happens if you don’t get a trademark, we discuss all of those questions and more. It’s actually a pretty fun conversation!
After taking The Brand Sketch course, I now have everything I need to create a remarkable brand. I know exactly who my ideal client is, I know how to market to that client, and I know what my brand should look like and feel like.
Claire Krawsczyn, Owner of Verano Marketing & Communications