One of the keys to marketing your small business is to create valuable content on a regular basis. This strategy is called content marketing. But coming up with “valuable content” is one of the struggles every independent entrepreneur faces. Sometimes you don’t know what to create; you get stuck. Today I’ll share 10 ideas that might help you get unstuck with your marketing content.
We all get stuck sometimes
I believe that every business can reap the benefits of content marketing. Whether you’re a solopreneur or a large corporation, a neighborhood plumber, or a huge law firm, content marketing can help you grow your audience and increase sales.Whether you're a #solopreneur or a large corporation, a neighborhood plumber, or a huge law firm, #contentmarketing can help you grow your audience and increase sales. Click To Tweet
The problem though is coming up with new things to talk about on a regular basis.
You may have written a bunch of blog posts when you first started your business, but now you feel like you’ve run out of ideas.
Maybe you’ve created some inspirational videos or effective social campaigns in the past, but these days you feel uninspired and lacking in imagination.
If this sounds like you, I have some good news–you’re totally normal! Sometimes we all get stuck coming up with new ideas.
You just need a few strategies to help you get unstuck with your marketing so you can keep creating that valuable content your audience wants and needs.
10 ideas to help you get unstuck with your marketing content
Here are 10 simple prompt ideas you can work through right now to help you get unstuck with your marketing.
You can use these ideas to come up with topics for blog posts, videos, social media posts, podcasts, ad campaigns, emails, or any content marketing channel that you’re using.
1. Keep an idea journal handy. One of the best tips I can offer is to keep a running list of all your ideas. Use Google Docs or Evernote so you can easily add to your list no matter where you are. Or, if you’re old-school, you can use a paper journal. Just make sure it’s always with you since you never know when inspiration will strike!
2. What is one question you get asked all the time? This can simply be a long-form answer to a question that a lot of your customers ask. Keep a list of all the questions you get asked and when you feel stuck, pick one to talk about.
3. Share something you’ve learned recently. I’m always learning new things or new ways of doing things. Whenever I learn something cool (and relevant) I try to share it with my audience.
4. What is your ideal customer worried about? If you’ve created a detailed ideal client profile, you should have a good understanding of what she’s worried about or what she’s afraid of. Create content that alleviates her fears.
5. What are you reading, watching, or listening to that might inspire your audience? Write a book review, talk about how a movie changed your life, or share your favorite podcasts.
6. What is it like behind-the-scenes? Pull back the curtain and show your audience what it’s like to do what you do.
7. Share your unique perspective or opinion. You may look at your topic differently or have a differing opinion. Take a stand and share your thoughts.
8. Share your success stories. Everyone loves a good success story. Share a satisfied client’s story or a recent win. Interview a customer and let them share their experience in their own words.
9. Share a failure. You could also share a recent failure and the lesson you learned from it. A story of how you overcame a difficulty can be very powerful.
10. Get away. Seriously. Take a walk, go for a run, grab an espresso, do some yoga. Getting away from the work will help you get unstuck with your marketing ideas.
Once you try a few of these ideas, you might start to develop some better habits. It should be easier to get unstuck with your marketing the next time you feel like you’re out of ideas.
Have you tried any of these ideas? How have they worked for you? What would you add to this list? Share your thoughts in a comment or in our Facebook group.