Patrick McGilvray

Written by Patrick McGilvray|May 23, 2019|Leave a Comment

Are You Charging What You’re Worth?

Most solopreneurs undervalue their worth. They don’t think they can charge a lot of money for the work they do. They feel like if they charge more, people won’t be able to afford them, people will stop coming to them for help, and their business will fail.

Today, I want to dispel this myth once and for all. I want to talk about WHY we undervalue ourselves and the underlying mindset that’s actually causing this misbelief. I also want to show you how charging more for what you do won’t actually hurt your business at all. It can actually transform your entire business and your life in a very good way.

Written by Patrick McGilvray|May 16, 2019|Leave a Comment

Should You Have Multiple Customer Avatars?

Whenever I work with clients and we start getting into defining their ideal client or their customer avatar, this question comes up: should I have just one customer avatar, or should I have multiple customer avatars? And the answer is…it depends! There are a few situations when you would definitely want to create multiple customer avatars. Today, I’ll walk you through a few scenarios where you’d want to create multiple customer avatars and give you some cool tips for defining your customer avatar.

Written by Patrick McGilvray|May 9, 2019|Leave a Comment

3 Powerful Goal-Setting Tips to Help You Lock In Success

As a solopreneur, setting powerful goals is one of the most important things you can do to grow your business. You’ve probably heard of S.M.A.R.T goals – goals that are Simple, Measurable, Attainable, Relevant, and Time-bound. Setting S.M.A.R.T goals is great, but if you want to 10x your results, check out these 3 very powerful goal-setting tips that will help you virtually lock in success.

Written by Patrick McGilvray|May 2, 2019|Leave a Comment

As a Solopreneur, Everything You Do Is Selling and Marketing

In this episode of the podcast, I dive into a topic that makes a lot of solopreneurs uncomfortable – selling and marketing. Why does selling make some people so uncomfortable? What do you think of when you hear the word “marketer”? How can you change your whole outlook on sales and marketing? I discuss all that and more on this week’s episode of Going Solopreneur.

Written by Patrick McGilvray|April 25, 2019|Leave a Comment

Should You Trademark Your Business, Product, or Service?

Today I’m answering a listener question in an EPIC way! Elisabeth asked a great question about whether she should trademark her business and/or services. I’ve got an actual lawyer on the podcast today to answer this question. Joe Burns is here to discuss all things trademark. What is a trademark, when should you use a trademark, how do you get a trademark, what happens if you don’t get a trademark, we discuss all of those questions and more. It’s actually a pretty fun conversation!