There is a lot of competition out there these days. Whatever line of business you’re in, someone else is most likely doing it too, and (gasp!) maybe even better than you. To stand out and compete in this crowded marketplace, you have to be different. And one of the best ways you can differentiate is to focus on three critical areas of your branding. Read on to learn the three things you need to know to build a more competitive brand.
If you’re a small business owner, updating your brand identity might feel like a daunting task. But giving your brand a makeover doesn’t have to be a complicated process, and you don’t have to blow your entire marketing budget to do it.
I think we can all agree that these are divisive times we’re living in. And when you, as a brand, take a stand on a political or moral issue you run the risk of losing customers. Sharing your views on contentious issues will no doubt turn some people off. But it can actually boost your brand loyalty—if you know what you’re getting into.
Welcome to day 21! If you’ve been taking one small action each day you should now have a solid foundation on which to build your brand. But your work is not done. In fact, it’s just beginning! Read on to see how you can continue building your remarkable brand.