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Patrick McGilvray

Written by Patrick McGilvray|February 11, 2018|Leave a Comment

Identify Your Target Market: Day 5 of 21 Days to Build a Better Brand

Your Target Market: Day 5 of 21 Days to Build a Better Brand

You should now have a very clear picture of who your ideal client or customer is. Today, you’re going to focus on finding more people like your ideal that you can effectively market and sell to. This is the second step in building meaningful connections with people and creating customers for life.

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Written by Patrick McGilvray|February 10, 2018|Leave a Comment

Define Your Ideal Client: Day 4 of 21 Days to Build a Better Brand

Your Ideal Client: Day 4 of 21 Days to Build a Better Brand

Your goal as a brand is to build authentic, meaningful relationships with your clients or customers. When you do this well you create raving fans and customers for life. In today’s lesson, you’ll learn how to create your ideal client profile.

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Written by Patrick McGilvray|February 9, 2018|Leave a Comment

Create Your Brand Manifesto: Day 3 of 21 Days to Build a Better Brand

Your Brand Manifesto: Day 3 of 21 Days to Build a Better Brand

In today’s lesson, you’re going to learn what a brand manifesto is and why it’s so important to share your values and beliefs with your audience. You’ll learn how to make emotional connections with people and why this step is critical in building long-lasting relationships with your customers.

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Written by Patrick McGilvray|February 8, 2018|4 Comments

Create a Vision for Your Brand: Day 2 of 21 Days to Build a Better Brand

Day 2: Create a Vision for Your Brand

Welcome to Day 2 of 21 Days to Build a Better Brand. I hope you’re excited to start taking action to build a better brand! Today you are going to create a vision for your brand. If you want to get somewhere, you have to have a very clear idea of where you want to go. Read on to learn why creating a vision for your brand is the crucial first step in building a more remarkable brand.

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Written by Patrick McGilvray|February 7, 2018|Leave a Comment

Welcome: Day 1 of 21 Days to Build a Better Brand

Day 1: Welcome to 21 Days to Build a Better Brand

Welcome to day 1 of the series 21 Days to Build a Better Brand! I’m simply thrilled that you have made this commitment to improving your brand and your business. Over the course of the next three weeks, you’ll learn everything you need to build a brand that both you and your customers will love.

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