In order to create emotional connections with your customers, you need to clearly communicate how your brand can improve their life. They need to trust that you can help transform them from where they are now to where they want to be in the future.
One of the most powerful ways of using email to grow your business is by creating a drip campaign. In this episode, I’ll walk you through a few different types of email series you can create and discuss five powerful benefits of using drip email.
One of the most effective marketing channels in use today is email. Even with all the emphasis on social media, email is still the number one converting platform for marketing your business. That’s why capturing email addresses is perhaps your most important marketing task. The best way to capture email addresses? Create an irresistible lead magnet.
For years, marketers have told you that you need to be everywhere. Have a website, start a blog, build your email list, do a podcast, get a YouTube channel, post on Twitter, Facebook, Instagram, and don’t forget LinkedIn! That’s a lot to wrap your head around. A more effective strategy is to focus on one marketing channel at a time.