Whenever I work with clients and we start getting into defining their ideal client or their customer avatar, this question comes up: should I have just one customer avatar, or should I have multiple customer avatars? And the answer is…it depends! There are a few situations when you would definitely want to create multiple customer avatars. Today, I’ll walk you through a few scenarios where you’d want to create multiple customer avatars and give you some cool tips for defining your customer avatar.
As a solopreneur, setting powerful goals is one of the most important things you can do to grow your business. You’ve probably heard of S.M.A.R.T goals – goals that are Simple, Measurable, Attainable, Relevant, and Time-bound. Setting S.M.A.R.T goals is great, but if you want to 10x your results, check out these 3 very powerful goal-setting tips that will help you virtually lock in success.
In this episode of the podcast, I dive into a topic that makes a lot of solopreneurs uncomfortable – selling and marketing. Why does selling make some people so uncomfortable? What do you think of when you hear the word “marketer”? How can you change your whole outlook on sales and marketing? I discuss all that and more on this week’s episode of Going Solopreneur.