If you want to get people to rally around you and your ideas, if you want to start seeing massive growth in your business, then you need to stop offering small improvements and offer a whole new way of doing things. You need to offer a completely new approach, you need to create new opportunities.
One of the most valuable lessons I’ve learned in the past year of doing this podcast is learning more about my audience – knowing who you are and how I can serve you better. That’s why I’ve decided to change the name of the podcast. I want to make it crystal clear why I’m here and who I’m helping.
Microsoft scored big with their latest Super Bowl ad, “We All Win.” They’re not just another brand jumping on the social issue bandwagon, they’re creating real connections. Today on the podcast, I’ll share why this commercial is so effective and how you can apply these principles to build more powerful connections to your brand.