Whenever I work with a new entrepreneur we talk about content marketing. The topic of blogging always comes up, and they say things like, “Do I have to have a blog?” “Does blogging actually work?” “I hate writing. Is there something I can do besides blogging?” In this episode the podcast, I tackle these questions and offer some cool (and effective) alternatives to blogging.
Growing your business is all about marketing. Sure, you need to offer a great product or provide spectacular service, but even those things are largely affected by marketing. Marketing is the stories we tell each other, and ourselves, about the work we are doing. So if the stories aren’t hitting home and your business isn’t growing, chances are your marketing isn’t working.
One of the most powerful ways of using email to grow your business is by creating a drip campaign. In this episode, I’ll walk you through a few different types of email series you can create and discuss five powerful benefits of using drip email.
If you’re like most entrepreneurs, the thought of writing long blog posts every week keeps you lying awake at night. Here’s some good news – you can still have an impactful social media strategy by creating small posts called microcontent.
Marketing is all about getting the right people to know, like, and trust you. Building brand awareness, then, is the first step in marketing your small business effectively. You must build brand awareness before you can install desire and trust in your brand.