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Brand Building

Written by Patrick McGilvray|January 24, 2019|Leave a Comment

Minimum Viable Audience

Minimum Viable Audience

To be successful in business as an entrepreneur, you don’t have to have a million customers or a million dollars. All you need is a minimum viable audience.

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Written by Patrick McGilvray|January 3, 2019|Leave a Comment

Better Marketing in 5 Not-So-Easy Steps

Better Marketing in 5 Not-So-Easy Steps

Too often, I think we get caught up looking for the easy button. We love finding articles that offer a few simple steps we can follow to become successful in business. Well, look no further because that’s exactly what I have here for you today! But there’s a twist. These steps are simple, but they are definitely not easy.

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Written by Patrick McGilvray|November 15, 2018|Leave a Comment

Creative Ways to Share Your Brand Manifesto

Creative Ways to Share Your Brand Manifesto

Creating a manifesto is an important step in building a meaningful brand. When you share your values and beliefs you will begin to attract more people who believe what you believe.

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Written by Patrick McGilvray|October 25, 2018|Leave a Comment

How to Create Emotional Connections with Your Customers

How to Create Emotional Connections with Your Customers

In order to create emotional connections with your customers, you need to clearly communicate how your brand can improve their life. They need to trust that you can help transform them from where they are now to where they want to be in the future.

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Written by Patrick McGilvray|September 20, 2018|Leave a Comment

8 Indispensable Things Your Customers Want You to Know

8 Indispensable Things Your Customers Want You to Know

I talk a lot about the importance of building and nurturing relationships with your customers, and how this is key to success as an entrepreneur. But what does that look like? How can you actively work on building better relationships with your customers? A great place to start is by getting inside your customer’s heads. What are those indispensable things your customers want you to know about them?

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Free Guide: 40 Proven Ways to Boost Your Brand and Attract Better Customers

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Recent Podcast Episodes

Sometimes It’s Better to Leap Before You Look

Should You Have Multiple Customer Avatars?

Find Your Brand Voice: Day 11 of 21 Days to Build a Better Brand

Identify Your Target Market: Day 5 of 21 Days to Build a Better Brand

Write a Better ‘About Us’ Page: Day 18 of 21 Days to Build a Better Brand

Create a Unique Selling Proposition: Day 8 of 21 Days to Build a Better Brand

A Better Way to Do Social Media

All the Success You Want Lies Just Outside Your Comfort Zone

Welcome: Day 1 of 21 Days to Build a Better Brand

How to Figure out What You Really Want with Stacy Kessler

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