To be successful in business as an entrepreneur, you don’t have to have a million customers or a million dollars. All you need is a minimum viable audience.
Too often, I think we get caught up looking for the easy button. We love finding articles that offer a few simple steps we can follow to become successful in business. Well, look no further because that’s exactly what I have here for you today! But there’s a twist. These steps are simple, but they are definitely not easy.
Creating a manifesto is an important step in building a meaningful brand. When you share your values and beliefs you will begin to attract more people who believe what you believe.
In order to create emotional connections with your customers, you need to clearly communicate how your brand can improve their life. They need to trust that you can help transform them from where they are now to where they want to be in the future.
I talk a lot about the importance of building and nurturing relationships with your customers, and how this is key to success as an entrepreneur. But what does that look like? How can you actively work on building better relationships with your customers? A great place to start is by getting inside your customer’s heads. What are those indispensable things your customers want you to know about them?
