In order to create emotional connections with your customers, you need to clearly communicate how your brand can improve their life. They need to trust that you can help transform them from where they are now to where they want to be in the future.
One of the most effective marketing channels in use today is email. Even with all the emphasis on social media, email is still the number one converting platform for marketing your business. That’s why capturing email addresses is perhaps your most important marketing task. The best way to capture email addresses? Create an irresistible lead magnet.
If you’re like most entrepreneurs, the thought of writing long blog posts every week keeps you lying awake at night. Here’s some good news – you can still have an impactful social media strategy by creating small posts called microcontent.
Whether you’re writing an article, an email, or a social media post, a great headline is the most important part of that piece of content. You have to start with a great headline. When you get the headline right, then the rest of the piece is stronger.