Marketing is all about getting the right people to know, like, and trust you. Building brand awareness, then, is the first step in marketing your small business effectively. You must build brand awareness before you can install desire and trust in your brand.
One of the keys to marketing your small business is to create valuable content on a regular basis. This strategy is called content marketing. But coming up with “valuable content” is one of the struggles every independent entrepreneur faces. Sometimes you don’t know what to create; you get stuck. Today I’ll share 10 ideas that might help you get unstuck with your marketing content.
Your customers are not all at the same stage in the buying process. Some are just getting to know you, some are very interested and want to learn more, while others might be ready to purchase right now. Wherever they are in the buying process, you need to create the right marketing for each stage of the customer journey.
One of the main goals of branding your business is to communicate how you help people – the impact you have on their lives. Simply put, your audience wants to know how your brand will make their life better. One easy but powerful way to communicate that impact is to create a compelling brand impact statement. Read More
If you’re an independent entrepreneur or small business owner, you’ve most likely heard that one of the best ways to get people to know, like, and trust you is to get good at content marketing. But what should you be creating? How do you know what to write or talk about? Today, I’ll share 3 simple ideas for creating powerful content that will help you engage and connect with more clients or customers.