I read a lot of books, some good, some great, some I can barely remember, and some that stick with me forever. Today on the podcast I want to talk about three of those “stick with me forever” books. These three books still challenge the way I think about myself, my work, and the way I approach everything I do.
In order to create emotional connections with your customers, you need to clearly communicate how your brand can improve their life. They need to trust that you can help transform them from where they are now to where they want to be in the future.
If you’ve been in business for a while, you may have given some thought to rebranding. However, you may not have thought much about the benefits of rebranding your business. Read on to learn some of the powerful results you can expect from a rebrand.
I talk a lot about the importance of building and nurturing relationships with your customers, and how this is key to success as an entrepreneur. But what does that look like? How can you actively work on building better relationships with your customers? A great place to start is by getting inside your customer’s heads. What are those indispensable things your customers want you to know about them?
As a small business owner, you spend a lot of time creating products or services you want people to love. So you’re always working to make your thing better. But sometimes, it’s not your thing that needs work, it’s your packaging. In today’s competitive market, the wrapper matters more than you think.