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Helping solopreneurs make a living doing work they love.

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Differentiation

Written by Patrick McGilvray|March 21, 2019|Leave a Comment

Stop Offering Improvements and Create New Opportunities Instead

Stop Offering Improvements and Create New Opportunities Instead

If you want to get people to rally around you and your ideas, if you want to start seeing massive growth in your business, then you need to stop offering small improvements and offer a whole new way of doing things. You need to offer a completely new approach, you need to create new opportunities.

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Written by Patrick McGilvray|January 31, 2019|Leave a Comment

How to Find Your Sweet Spot

How to Find Your Sweet Spot

If you’re an independent entrepreneur and you want to be able to scale and grow your business, the first thing you need to do is find your sweet spot.

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Written by Patrick McGilvray|August 9, 2018|2 Comments

The Wrapper Matters More Than You Think

The Wrapper Matters More Than You Think

As a small business owner, you spend a lot of time creating products or services you want people to love. So you’re always working to make your thing better. But sometimes, it’s not your thing that needs work, it’s your packaging. In today’s competitive market, the wrapper matters more than you think.

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Written by Patrick McGilvray|May 17, 2018|Leave a Comment

One Easy Way to Make Your Brand Stand Out in a Sea of Noise

One Easy Way to Make Your Brand Stand Out in a Sea of Noise

There are many businesses out there screaming and shouting for your customer’s attention. Your brand needs to stand out in a sea of noise, but screaming louder is not the solution. Instead, you need to show the world that you have something unique to offer, something that only you can give them.

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Free Guide: 40 Proven Ways to Boost Your Brand and Attract Better Customers

40 Proven Ways to Boost Your Brand and Attract Better Customers
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Recent Podcast Episodes

All the Success You Want Lies Just Outside Your Comfort Zone

Continue Building Your Remarkable Brand: Day 21 of 21 Days to Build a Better Brand

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How to Find and Solve Your Customer’s Problems

How to Recognize and Overcome Obstacles

How to Use Microcontent to Boost Your Social Media Impact

How to Ensure People Share the Best Brand Story about You

How to Create an Irresistible Lead Magnet

Better Marketing in 5 Not-So-Easy Steps

Should You Have Multiple Customer Avatars?

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