If you want to get people to rally around you and your ideas, if you want to start seeing massive growth in your business, then you need to stop offering small improvements and offer a whole new way of doing things. You need to offer a completely new approach, you need to create new opportunities.
As a small business owner, you spend a lot of time creating products or services you want people to love. So you’re always working to make your thing better. But sometimes, it’s not your thing that needs work, it’s your packaging. In today’s competitive market, the wrapper matters more than you think.
There are many businesses out there screaming and shouting for your customer’s attention. Your brand needs to stand out in a sea of noise, but screaming louder is not the solution. Instead, you need to show the world that you have something unique to offer, something that only you can give them.
