Growing your business is all about marketing. Sure, you need to offer a great product or provide spectacular service, but even those things are largely affected by marketing. Marketing is the stories we tell each other, and ourselves, about the work we are doing. So if the stories aren’t hitting home and your business isn’t growing, chances are your marketing isn’t working.
One of the most powerful ways of using email to grow your business is by creating a drip campaign. In this episode, I’ll walk you through a few different types of email series you can create and discuss five powerful benefits of using drip email.
One of the most effective marketing channels in use today is email. Even with all the emphasis on social media, email is still the number one converting platform for marketing your business. That’s why capturing email addresses is perhaps your most important marketing task. The best way to capture email addresses? Create an irresistible lead magnet.