If you’re a small business owner, updating your brand identity might feel like a daunting task. But giving your brand a makeover doesn’t have to be a complicated process, and you don’t have to blow your entire marketing budget to do it.
I think we can all agree that these are divisive times we’re living in. And when you, as a brand, take a stand on a political or moral issue you run the risk of losing customers. Sharing your views on contentious issues will no doubt turn some people off. But it can actually boost your brand loyalty—if you know what you’re getting into.