I’ve been doing a lot more with Facebook and Instagram lately, trying to build my brand and my business more on social media. And I have to say that the whole experience has left me feeling pretty down about the state of social media today. I think there’s a better way to do social media.
Too often, I think we get caught up looking for the easy button. We love finding articles that offer a few simple steps we can follow to become successful in business. Well, look no further because that’s exactly what I have here for you today! But there’s a twist. These steps are simple, but they are definitely not easy.
It’s the end of the year and for me, this is always a great time to look back and reflect on what I’ve accomplished this past year, lessons learned, and where I’m going next year. Today on the podcast, I share what I learned as an entrepreneur in 2018 and why I’m so excited about what’s ahead for me (and for you!) in 2019.
Growing your business is all about marketing. Sure, you need to offer a great product or provide spectacular service, but even those things are largely affected by marketing. Marketing is the stories we tell each other, and ourselves, about the work we are doing. So if the stories aren’t hitting home and your business isn’t growing, chances are your marketing isn’t working.