Understanding your customer’s problems and how you help solve them is one of the most important factors in building a successful brand. You have to be able to show your customers that you get where they’re coming from, that you understand their pain, and that you have something to offer that will help them.
The ultimate goal of all marketing is to get people to know, like, and trust you. Once you’ve gained your audience’s trust, they can become customers for life. The problem is, it takes time to build trust, it doesn’t happen overnight. Use a brand champion to help you build trust and credibility more quickly.