One of the most valuable lessons I’ve learned in the past year of doing this podcast is learning more about my audience – knowing who you are and how I can serve you better. That’s why I’ve decided to change the name of the podcast. I want to make it crystal clear why I’m here and who I’m helping.
If you’ve been in business for a while, you may have given some thought to rebranding. However, you may not have thought much about the benefits of rebranding your business. Read on to learn some of the powerful results you can expect from a rebrand.
If you’ve been in business for a while, you’ve probably thought about rebranding at some point. You might be getting tired of seeing your logo, your website might feel out-of-date, or maybe you have just evolved. Whatever the reason, you should know when it’s time to rebrand your business, and then take action.
All successful brands evolve over time, and this is generally a good thing. But every now and then, a brand decides to completely reinvent itself and it doesn’t work. There are some important lessons we can learn about reinventing your brand from IHOP’s bizarre rebrand and name change.