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Written by Patrick McGilvray|January 17, 2019|Leave a Comment

A Better Way to Do Social Media

A Better Way to Do Social Media

I’ve been doing a lot more with Facebook and Instagram lately, trying to build my brand and my business more on social media. And I have to say that the whole experience has left me feeling pretty down about the state of social media today. I think there’s a better way to do social media.

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Written by Patrick McGilvray|November 29, 2018|Leave a Comment

How to Easily Automate Social Media Marketing with CoSchedule

How to Easily Automate Social Media Marketing with CoSchedule

As an entrepreneur, you don’t have time to mess around posting on social media every day. You need to automate your processes. After trying several social media scheduling services I can honestly say that CoSchedule is the best! Read on to learn how you can use CoSchedule to easily automate your social media marketing.

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Written by Patrick McGilvray|October 4, 2018|Leave a Comment

Why You Should Focus on One Marketing Channel at a Time

Why You Should Focus on One Marketing Channel at a Time

For years, marketers have told you that you need to be everywhere. Have a website, start a blog, build your email list, do a podcast, get a YouTube channel, post on Twitter, Facebook, Instagram, and don’t forget LinkedIn! That’s a lot to wrap your head around. A more effective strategy is to focus on one marketing channel at a time.

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Written by Patrick McGilvray|September 13, 2018|1 Comment

How to Use Microcontent to Boost Your Social Media Impact

How to Use Microcontent to Boost Your Social Media Impact

If you’re like most entrepreneurs, the thought of writing long blog posts every week keeps you lying awake at night. Here’s some good news – you can still have an impactful social media strategy by creating small posts called microcontent.

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Written by Patrick McGilvray|September 6, 2018|2 Comments

Why a Great Headline Is the Most Important Part of Your Content

Why a Great Headline Is the Most Important Part of Your Content

Whether you’re writing an article, an email, or a social media post, a great headline is the most important part of that piece of content. You have to start with a great headline. When you get the headline right, then the rest of the piece is stronger.

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