Microsoft scored big with their latest Super Bowl ad, “We All Win.” They’re not just another brand jumping on the social issue bandwagon, they’re creating real connections. Today on the podcast, I’ll share why this commercial is so effective and how you can apply these principles to build more powerful connections to your brand.
How Microsoft’s Super Bowl Ad Creates Powerful Connections
Here’s how Microsoft sums up their ad on YouTube:
“When technology empowers each of us, it empowers all of us. This Super Bowl, follow the inspirational story of passionate young gamers rising to the top of their game with a little help from their friends, family and the Xbox Adaptive Controller. The story illustrates Microsoft’s commitment to building accessible technology that levels the playing field and creates opportunity for all of us.”
Microsoft does a fantastic job of connecting all of us around the idea of inclusivity. The tagline they use in the ad sums it up beautifully:
“When everybody plays, we all win.”
What a powerful way of capturing the spirit of inclusion and connecting all of us who believe that inclusion should be a vital part of our culture.
You can watch the entire ad here (just make sure to have some tissues handy):
Great job to Microsoft. They’ve created something much bigger than an emotional super bowl ad. They’ve pulled all of us together and connected us around the idea of inclusivity. Something our current culture needs right now more than ever.