To be successful in business as an entrepreneur, you don’t have to have a million customers or a million dollars. All you need is a minimum viable audience.
Minimum Viable Audience
Today on the podcast, I talk about the minimum number of customers you need to be a success. It’s not as many as you might think!
I define “Minimum Viable Audience” and even provide some math to show you how this works, whatever kind of business you’re in.
I offer some tips on how you can find your “superfans” and explain how to build those relationships.
Finally, I talk about the curious thing that happens once you’ve hit your magic number (your minimum viable audience number).
As promised, here’s the link to Kevin Kelly’s excellent article from 2008. This is really a great read; I suggest grabbing a cup of coffee and digging in!