3 Ways We Can Get Started Together
1. Start Listening!
Join me every week for the Going Solopreneur podcast where I teach you everything you need to know about creating sustainable success as a solopreneur. You don’t have to go it alone!
2. Start Building Your Brand!
Just sign up to get daily emails with simple, actionable brand-building steps to take each day. In just three weeks time you'll be well on your way to building a more profitable, more sustainable, more remarkable brand!
3. Attract Better Customers!
Most solopreneurs fail because they don't know how to attract the right customers! In this FREE guide, you'll learn 40 proven ways you can boost your brand and attract better customers starting today!
Who is Patrick McGilvray?
After 16 years of working in an unfulfilling corporate job, I realized I wanted more. I wanted to love my work, but I was stuck and afraid to take action.
In 2013, I completed my first IRONMAN triathlon. When I crossed that finish line I realized for the first time in my life that I could do anything! So I took the leap and started my own business.
Since then, I’ve built two successful businesses myself and helped scores of others to do the same. I created The Brand Sketch to teach you everything I’ve learned about pushing through the fear and the challenges to build a successful, sustainable business.
Whether you're just getting started or you've been in business a while, I'll help you get and keep going as a solopreneur.
You don't have to go it alone!
Recent Going Solopreneur Podcast Episodes
Create a WOW Customer Experience: Day 9 of 21 Days to Build a Better Brand
To your customers, your brand is the collection of expectations, experiences, and memories of interacting with your business. To build a better brand, you must provide better experiences. Today you’ll learn how you can create a WOW customer experience for one of your brand touchpoints.
Create a Unique Selling Proposition: Day 8 of 21 Days to Build a Better Brand
Yesterday, you did some research and identified one main competitor. Today, you are going to decide how your brand can differentiate from your competition by creating a unique selling proposition.
Identify Your Competition: Day 7 of 21 Days to Build a Better Brand
In today’s lesson, you’re going to shine a light on your competition. You’ll learn why it’s important to get to know your competition, some insights you can learn from them, and how getting to know them better can actually help your brand to be more successful.
Choose Your Niche: Day 6 of 21 Days to Build a Better Brand
In the last two days, you’ve taken the time to really get to know who your ideal client or customer is, then figured out where you could find more people like them, defining your target market. Today you’re going to learn what a niche is and then choose a compelling niche for your brand.
Identify Your Target Market: Day 5 of 21 Days to Build a Better Brand
You should now have a very clear picture of who your ideal client or customer is. Today, you’re going to focus on finding more people like your ideal that you can effectively market and sell to. This is the second step in building meaningful connections with people and creating customers for life.
After taking The Brand Sketch course, I now have everything I need to create a remarkable brand. I know exactly who my ideal client is, I know how to market to that client, and I know what my brand should look like and feel like.
Claire Krawsczyn, Owner of Verano Marketing & Communications