Latest from the Podcast
6 Proven Ways to Build Brand Awareness
Marketing is all about getting the right people to know, like, and trust you. Building brand awareness, then, is the first step in marketing your small business effectively. You must build brand awareness before you can install desire and trust in your brand.
3 Simple Ways Brands Are Crushing It with Personality
As a small business owner you may understand the importance of injecting personality into your brand, but actually doing it, well that’s a whole other story. Today, I want to share three examples of brands who are crushing it with personality. I’m hoping you get inspired and see how easy it is to add personality into your brand.
The Wrapper Matters More Than You Think
As a small business owner, you spend a lot of time creating products or services you want people to love. So you’re always working to make your thing better. But sometimes, it’s not your thing that needs work, it’s your packaging. In today’s competitive market, the wrapper matters more than you think.
10 Ideas to Help You Get Unstuck with Your Marketing Content
One of the keys to marketing your small business is to create valuable content on a regular basis. This strategy is called content marketing. But coming up with “valuable content” is one of the struggles every independent entrepreneur faces. Sometimes you don’t know what to create; you get stuck. Today I’ll share 10 ideas that might help you get unstuck with your marketing content.
How to Simplify Your Marketing with a Content Calendar
If you’re like most entrepreneurs, when you start thinking about your marketing plan, you probably feel a bit overwhelmed. I get it. It can be confusing and complicated. But it doesn’t have to be that way. You just need to get organized, and using a content calendar is a great way to simplify your marketing plan.
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After taking The Brand Sketch course, I now have everything I need to create a remarkable brand. I know exactly who my ideal client is, I know how to market to that client, and I know what my brand should look like and feel like.
Claire Krawsczyn, Owner of Verano Marketing & Communications
