Podcast

Written by Patrick McGilvray|May 23, 2019|Leave a Comment

Are You Charging What You’re Worth?

Most solopreneurs undervalue their worth. They don’t think they can charge a lot of money for the work they do. They feel like if they charge more, people won’t be able to afford them, people will stop coming to them for help, and their business will fail.

Today, I want to dispel this myth once and for all. I want to talk about WHY we undervalue ourselves and the underlying mindset that’s actually causing this misbelief. I also want to show you how charging more for what you do won’t actually hurt your business at all. It can actually transform your entire business and your life in a very good way.

Written by Patrick McGilvray|May 16, 2019|Leave a Comment

Should You Have Multiple Customer Avatars?

Whenever I work with clients and we start getting into defining their ideal client or their customer avatar, this question comes up: should I have just one customer avatar, or should I have multiple customer avatars? And the answer is…it depends! There are a few situations when you would definitely want to create multiple customer avatars. Today, I’ll walk you through a few scenarios where you’d want to create multiple customer avatars and give you some cool tips for defining your customer avatar.

Written by Patrick McGilvray|May 9, 2019|Leave a Comment

3 Powerful Goal-Setting Tips to Help You Lock In Success

As a solopreneur, setting powerful goals is one of the most important things you can do to grow your business. You’ve probably heard of S.M.A.R.T goals – goals that are Simple, Measurable, Attainable, Relevant, and Time-bound. Setting S.M.A.R.T goals is great, but if you want to 10x your results, check out these 3 very powerful goal-setting tips that will help you virtually lock in success.

Written by Patrick McGilvray|May 2, 2019|Leave a Comment

As a Solopreneur, Everything You Do Is Selling and Marketing

In this episode of the podcast, I dive into a topic that makes a lot of solopreneurs uncomfortable – selling and marketing. Why does selling make some people so uncomfortable? What do you think of when you hear the word “marketer”? How can you change your whole outlook on sales and marketing? I discuss all that and more on this week’s episode of Going Solopreneur.

Written by Patrick McGilvray|April 25, 2019|Leave a Comment

Should You Trademark Your Business, Product, or Service?

Today I’m answering a listener question in an EPIC way! Elisabeth asked a great question about whether she should trademark her business and/or services. I’ve got an actual lawyer on the podcast today to answer this question. Joe Burns is here to discuss all things trademark. What is a trademark, when should you use a trademark, how do you get a trademark, what happens if you don’t get a trademark, we discuss all of those questions and more. It’s actually a pretty fun conversation!

Written by Patrick McGilvray|April 18, 2019|Leave a Comment

Which Are You More Afraid Of…Failure or Success?

Today I want to dive into a topic that’s really not discussed much – the fear of success. What does it mean to fear success? Why are we sometimes afraid to reach our goals? What does that say about us? What can we do about it? Are you more afraid of failure or success? I break it all down on this episode of the podcast!

Written by Patrick McGilvray|April 11, 2019|Leave a Comment

The Surprising Secret to Long-Term Success as a Solopreneur

If you’re anything like most solopreneurs, you probably suffer a little bit from “superhero syndrome”. That’s where you feel like you can do anything and everything and do it all yourself. This can be both a good and bad thing. On this episode of the podcast, I unpack that issue and reveal the surprising secret to long-term success as a solopreneur.

Written by Patrick McGilvray|April 4, 2019|Leave a Comment

How to Figure out What You Really Want with Stacy Kessler

Stacy Kessler is an Entrepreneurial Strategist that helps people figure stuff out and craft their dream business and life. She specializes in working with entrepreneurs who feel stuck, aren’t sure what to do next, or are just getting their start.

Written by Patrick McGilvray|March 28, 2019|Leave a Comment

3 Books That Dramatically Changed My Business and My Life

I read a lot of books, some good, some great, some I can barely remember, and some that stick with me forever. Today on the podcast I want to talk about three of those “stick with me forever” books. These three books still challenge the way I think about myself, my work, and the way I approach everything I do.

Written by Patrick McGilvray|March 21, 2019|Leave a Comment

Stop Offering Improvements and Create New Opportunities Instead

If you want to get people to rally around you and your ideas, if you want to start seeing massive growth in your business, then you need to stop offering small improvements and offer a whole new way of doing things. You need to offer a completely new approach, you need to create new opportunities.