If you want to get people to rally around you and your ideas, if you want to start seeing massive growth in your business, then you need to stop offering small improvements and offer a whole new way of doing things. You need to offer a completely new approach, you need to create new opportunities.
One of the most valuable lessons I’ve learned in the past year of doing this podcast is learning more about my audience – knowing who you are and how I can serve you better. That’s why I’ve decided to change the name of the podcast. I want to make it crystal clear why I’m here and who I’m helping.
If you’re a solopreneur and you want to know if your business is actually growing, these three metrics are super easy to measure and give you a pretty good idea of where you stand today, what’s working, and what’s not.
After 16 years in a safe, comfy corporate job, I took a big leap and started my own gig. Since then I’ve become a successful solo entrepreneur. Yes, I’ve dealt with a lot of dips and setbacks, but I’ve stuck with it and built two successful business myself and helped scores of other passionate people push through their challenges to find the freedom and joy that comes from being an entrepreneur. In this episode of the podcast, I share my tumultuous yet fulfilling journey with you.
Whenever I work with a new entrepreneur we talk about content marketing. The topic of blogging always comes up, and they say things like, “Do I have to have a blog?” “Does blogging actually work?” “I hate writing. Is there something I can do besides blogging?” In this episode the podcast, I tackle these questions and offer some cool (and effective) alternatives to blogging.
Just about every business should have a website. Yes, there are some (very rare) exceptions, but if you’re doing business today, you probably need to have a website. But which website platform should you be using? Today on the podcast I’m going to compare some of the most popular website platforms and help you decide which one will work best for your business.
Microsoft scored big with their latest Super Bowl ad, “We All Win.” They’re not just another brand jumping on the social issue bandwagon, they’re creating real connections. Today on the podcast, I’ll share why this commercial is so effective and how you can apply these principles to build more powerful connections to your brand.
To be successful in business as an entrepreneur, you don’t have to have a million customers or a million dollars. All you need is a minimum viable audience.
I’ve been doing a lot more with Facebook and Instagram lately, trying to build my brand and my business more on social media. And I have to say that the whole experience has left me feeling pretty down about the state of social media today. I think there’s a better way to do social media.
