Your customers are not all at the same stage in the buying process. Some are just getting to know you, some are very interested and want to learn more, while others might be ready to purchase right now. Wherever they are in the buying process, you need to create the right marketing for each stage of the customer journey.
One of the main goals of branding your business is to communicate how you help people – the impact you have on their lives. Simply put, your audience wants to know how your brand will make their life better. One easy but powerful way to communicate that impact is to create a compelling brand impact statement. Read More
If you’re an independent entrepreneur or small business owner, you’ve most likely heard that one of the best ways to get people to know, like, and trust you is to get good at content marketing. But what should you be creating? How do you know what to write or talk about? Today, I’ll share 3 simple ideas for creating powerful content that will help you engage and connect with more clients or customers.
If you’ve been in business for a while, you’ve probably thought about rebranding at some point. You might be getting tired of seeing your logo, your website might feel out-of-date, or maybe you have just evolved. Whatever the reason, you should know when it’s time to rebrand your business, and then take action.
All successful brands evolve over time, and this is generally a good thing. But every now and then, a brand decides to completely reinvent itself and it doesn’t work. There are some important lessons we can learn about reinventing your brand from IHOP’s bizarre rebrand and name change.
One of the most powerful strategies of any successful brand is connecting with the perfect customers. But most brands don’t know how to do this or don’t spend enough time trying to figure out who their perfect customers should be. Do not neglect this incredibly important element of building your brand.
Mapping the customer journey is a powerful way to experience your brand from your customer’s point of view. A customer journey map makes it easy to identify where your brand might fall short, prohibiting people from buying from you.
One of the best ways to build brand awareness and trust as a solo entrepreneur is to share what you know. But many small business owners are reluctant to share their knowledge and expertise. They think no one would find them interesting. The fact is, sharing what you know can do a lot more than build brand awareness.
There are many businesses out there screaming and shouting for your customer’s attention. Your brand needs to stand out in a sea of noise, but screaming louder is not the solution. Instead, you need to show the world that you have something unique to offer, something that only you can give them.