For years, marketers have told you that you need to be everywhere. Have a website, start a blog, build your email list, do a podcast, get a YouTube channel, post on Twitter, Facebook, Instagram, and don’t forget LinkedIn! That’s a lot to wrap your head around. A more effective strategy is to focus on one marketing channel at a time.
If you’ve been in business for a while, you may have given some thought to rebranding. However, you may not have thought much about the benefits of rebranding your business. Read on to learn some of the powerful results you can expect from a rebrand.
I talk a lot about the importance of building and nurturing relationships with your customers, and how this is key to success as an entrepreneur. But what does that look like? How can you actively work on building better relationships with your customers? A great place to start is by getting inside your customer’s heads. What are those indispensable things your customers want you to know about them?
If you’re like most entrepreneurs, the thought of writing long blog posts every week keeps you lying awake at night. Here’s some good news – you can still have an impactful social media strategy by creating small posts called microcontent.
Whether you’re writing an article, an email, or a social media post, a great headline is the most important part of that piece of content. You have to start with a great headline. When you get the headline right, then the rest of the piece is stronger.
Joining a mastermind group was a game-changer for me; my business has literally been transformed. I’m so excited about sharing this gift of transformation that I’m starting my own mastermind groups designed just for entrepreneurs like you!
Marketing is all about getting the right people to know, like, and trust you. Building brand awareness, then, is the first step in marketing your small business effectively. You must build brand awareness before you can install desire and trust in your brand.
As a small business owner you may understand the importance of injecting personality into your brand, but actually doing it, well that’s a whole other story. Today, I want to share three examples of brands who are crushing it with personality. I’m hoping you get inspired and see how easy it is to add a little personality to your brand.
As a small business owner, you spend a lot of time creating products or services you want people to love. So you’re always working to make your thing better. But sometimes, it’s not your thing that needs work, it’s your packaging. In today’s competitive market, the wrapper matters more than you think.
One of the keys to marketing your small business is to create valuable content on a regular basis. This strategy is called content marketing. But coming up with “valuable content” is one of the struggles every independent entrepreneur faces. Sometimes you don’t know what to create; you get stuck. Today I’ll share 10 ideas that might help you get unstuck with your marketing content.