If you’ve been working through the 21 Days to Build a Better Brand series, then you’ve done a lot of work so far. You’ve built a solid foundation on which to build your remarkable brand. Today you will start working on your marketing plan by choosing the best marketing channels for your brand.
Your website is one of your most powerful marketing tools and your “About Us” page is one of the most important pages on your website. Why then do so many businesses neglect this page? Today you’ll learn how to write a better “About Us” page for your website.
Your website’s homepage should be one of your most powerful marketing tools but surprisingly, not many brands get it right. Today you’ll learn how to create a compelling homepage, one that gets real results.
Storytelling has been the primary way humans have communicated for millennia. Our brains have evolved to love a good story. It’s now baked into our DNA. This is why it’s critical that you tell a compelling brand story.
One of the most visible elements of your brand is your logo. Your brand logo will be seen everywhere—on your website, your business cards, every social media post, in all your advertising, and in every email you send. It’s critical that you have a well-designed logo, one that accurately represents your brand.
Distilling the essence of your business down into a simple, catchy tagline can feel like a daunting task, but fear not. Today, you are going to learn how to create a compelling brand tagline for your business.
One of the most compelling ways to communicate the benefits of your brand is to create a value proposition. A clear and concise value proposition will explain how you help your customers and why your brand is the better choice.
One of the best ways to express your brand’s personality is through imagery. But not all images are created equal. You need to take some time to choose the images that work best for your brand’s unique personality. Today you’ll learn how to choose the right brand images.
One often-overlooked aspect of your brand’s personality is your voice. Today you are going to learn how to find your brand voice and how it can help you express your unique personality and point-of-view.
One of the keys to building a remarkable brand is your ability to connect with your audience. In order to connect with your audience, you need to be expressive so you’re more human and relatable. You need to have a well-defined personality. Choosing your brand archetype is the first step in developing your brand’s personality.