Distilling the essence of your business down into a simple, catchy tagline can feel like a daunting task, but fear not. Today, you are going to learn how to create a compelling brand tagline for your business.
One of the most compelling ways to communicate the benefits of your brand is to create a value proposition. A clear and concise value proposition will explain how you help your customers and why your brand is the better choice.
One of the best ways to express your brand’s personality is through imagery. But not all images are created equal. You need to take some time to choose the images that work best for your brand’s unique personality. Today you’ll learn how to choose the right brand images.
One often-overlooked aspect of your brand’s personality is your voice. Today you are going to learn how to find your brand voice and how it can help you express your unique personality and point-of-view.
One of the keys to building a remarkable brand is your ability to connect with your audience. In order to connect with your audience, you need to be expressive so you’re more human and relatable. You need to have a well-defined personality. Choosing your brand archetype is the first step in developing your brand’s personality.
To your customers, your brand is the collection of expectations, experiences, and memories of interacting with your business. To build a better brand, you must provide better experiences. Today you’ll learn how you can create a WOW customer experience for one of your brand touchpoints.
In today’s lesson, you’re going to shine a light on your competition. You’ll learn why it’s important to get to know your competition, some insights you can learn from them, and how getting to know them better can actually help your brand to be more successful.
In the last two days, you’ve taken the time to really get to know who your ideal client or customer is, then figured out where you could find more people like them, defining your target market. Today you’re going to learn what a niche is and then choose a compelling niche for your brand.
You should now have a very clear picture of who your ideal client or customer is. Today, you’re going to focus on finding more people like your ideal that you can effectively market and sell to. This is the second step in building meaningful connections with people and creating customers for life.