Storytelling has been the primary way humans have communicated for millennia. Our brains have evolved to love a good story. It’s now baked into our DNA. This is why it’s critical that you tell a compelling brand story.
One of the most visible elements of your brand is your logo. Your brand logo will be seen everywhere—on your website, your business cards, every social media post, in all your advertising, and in every email you send. It’s critical that you have a well-designed logo, one that accurately represents your brand.
Distilling the essence of your business down into a simple, catchy tagline can feel like a daunting task, but fear not. Today, you are going to learn how to create a compelling brand tagline for your business.
One of the most compelling ways to communicate the benefits of your brand is to create a value proposition. A clear and concise value proposition will explain how you help your customers and why your brand is the better choice.
One of the best ways to express your brand’s personality is through imagery. But not all images are created equal. You need to take some time to choose the images that work best for your brand’s unique personality. Today you’ll learn how to choose the right brand images.
One often-overlooked aspect of your brand’s personality is your voice. Today you are going to learn how to find your brand voice and how it can help you express your unique personality and point-of-view.
One of the keys to building a remarkable brand is your ability to connect with your audience. In order to connect with your audience, you need to be expressive so you’re more human and relatable. You need to have a well-defined personality. Choosing your brand archetype is the first step in developing your brand’s personality.
To your customers, your brand is the collection of expectations, experiences, and memories of interacting with your business. To build a better brand, you must provide better experiences. Today you’ll learn how you can create a WOW customer experience for one of your brand touchpoints.
In today’s lesson, you’re going to shine a light on your competition. You’ll learn why it’s important to get to know your competition, some insights you can learn from them, and how getting to know them better can actually help your brand to be more successful.