Whenever I work with clients and we start getting into defining their ideal client or their customer avatar, this question comes up: should I have just one customer avatar, or should I have multiple customer avatars? And the answer is…it depends! There are a few situations when you would definitely want to create multiple customer avatars. Today, I’ll walk you through a few scenarios where you’d want to create multiple customer avatars and give you some cool tips for defining your customer avatar.
Should You Have Multiple Customer Avatars?
In this episode of the podcast, I’ll be covering:
- What a customer avatar is and why you absolutely need to create one
- Why you should focus on creating only one customer avatar
- When you would want to create multiple customer avatars
- Tips for defining your customer avatar
Heads up! The Epic Content Marketing Masterclass will be opening soon!
You may be asking yourself, “What will this masterclass do for me?”
Imagine having all of your marketing content like blog posts, podcasts, videos, Instagram, and Facebook posts all planned out for months in advance.
What if you had a solid plan in place for all of your marketing content? What if you knew what to post, when to post, how often to post, and you had a content calendar filled in for months at a time?
Imagine feeling so confident that you know without a doubt your marketing is helping grow your business.
That’s exactly what you get from The Epic Content Marketing Masterclass.
This masterclass is the result of years of creating content for myself and for my clients. In it, I give you the EXACT SYSTEM I teach to my private coaching clients – I hold nothing back!
If you’ve ever thought about finally getting your marketing all figured out – this masterclass will show you exactly how to do it.
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