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Written by Patrick McGilvray|March 21, 2019|Leave a Comment

Stop Offering Improvements and Create New Opportunities Instead

Stop Offering Improvements and Create New Opportunities Instead
https://media.blubrry.com/thebrandsketch/p/content.blubrry.com/thebrandsketch/074_Stop_Offering_Improvements_and_Create_New_Opportunities_Instead.mp3

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If you want to get people to rally around you and your ideas, if you want to start seeing massive growth in your business, then you need to stop offering small improvements and offer a whole new way of doing things. You need to offer a completely new approach, you need to create new opportunities.

(This is the first episode of the renamed Going Solopreneur podcast. I hope the new name resonates with you.)

Stop Offering Improvements and Create New Opportunities Instead

You can listen to this entire podcast episode on iTunes, Google Podcasts, or Spotify.

In this episode of the podcast, I break down why offering your audience small improvements doesn’t work, and why you should be creating all new opportunities to help them.

You’ll learn:

  • How big leaders in business have completely shifted the way we think about things
  • Why creating new opportunities works so well to build massive growth ion your business
  • The difference between red ocean and blue ocean strategies and why this is so important
  • How to create your new opportunity for whatever kind of business you’re in

I also share examples of businesses who have seen massive growth by shifting from improvement offers to creating whole new opportunities for their customers.

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Filed Under: Audience, Differentiation, Marketing, Solopreneur

About the Author

Patrick McGilvrayPatrick McGilvray is the creator of The Brand Sketch and host of the Going Solopreneur podcast. He’s helped scores of solopreneurs figure out how to make a living doing work they love. He loves good coffee and running long distances through the woods.

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